Amplify Customer Insights with Predictive Analytics


Amplify Customer Insights with Predictive Analytics

Webinar Partner: RapidMiner

In the Webinar, we discussed:

  • Customer Lifetime Value (CLV) – The solution helps you to understand the pay-offs of new customer acquisition versus the cost of retention based on net predicted revenue associated with a customer
  • Customer Lifecycle (RFM) Segmentation – Define your marketing targets by understanding how active your customers are, how frequently they’ve shopped and how much they’ve spent
  • Customer Satisfaction – Machine learning way of measuring your customer satisfaction and device “experiences” to command their loyalty
  • Recommendations – Personalization is achieved through anticipating and guiding your customers as to what they might be interested in buying

Watch the Webinar


    Surya Putchala

    Lead, Big Data Analytics

    Munwar Shariff

    CTO, Cappius Technologies, USA

    Dylan Cotter

    Director Channel Sales, RapidMiner