Retail
Consumer-oriented companies have tremendous opportunity to maximize profits at every stage of the value chain, from optimizing pricing to perfectly aligning supply and demand.
WhyAI Now?
1
No industry has weathered change in recent years as much as retail, eCommerce and consumer goods. However, change presents new opportunities.
2
The digital transformation of the customer journey means machine learning can be used to accurately segment customers and target them with personalized and relevant messages and offers.
3
Social media in particular is a treasure trove of customer insight, both at the individual level — where brand advocates and detractors can be addressed one-on-one — and as a resource to understand broader sentiment towards brands and products.
4
Anblicks can help companies take these industry shifts in stride and excel past their competition.
5
From understanding buying behaviors to setting the optimal price to ensuring supply meets demand, Anblicks can help consumer goods companies and retailers maximize profits at each stage of the value chain.
Retail Implementations
Drive Revenue
- Mine the customer journey for deep insights into perceptions and habits
- Make loyalty programs more effective by predicting uptake
- Create omnichannel analysis across customer touchpoints
- Optimize product mix and pricing with algorithm-driven decisions
- Conduct market basket analyses to find powerful product combinations
- Boost the results of every campaign with more precise offers
Avoid Risks
- Identify patterns that enable immediate detection of fraudulent purchases and returns
- Inject customer voice into decision-making with analytic-driven insights
- Prevent rogue trading with integrated communications and trade surveillance
- Improve cybersecurity by prioritizing attack investigation and remediation efforts with AI