Predictive Marketing Analytics to increase lead acquisition and conversion rates using Artificial Intelligence

US based education firm having offices globally

Solution Highlights

  • Integrated with Amazon Redshift data warehouse service in the cloud to analyse 240+ million marketing activities data from Marketo (marketing automation) and Salesforce (CRM) systems
  • Implemented lead segmentation, scoring and recommendation models using RapidMiner data science platform
  • Provided interactive visualization reports and dashboards as per business needs using Tableau Business Intelligence tool

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