Predictive Marketing Analytics to increase lead acquisition and conversion rates using Artificial Intelligence

US based education firm having offices globally

Solution Highlights

  • Integrated with Amazon Redshift data warehouse service in the cloud to analyse 240+ million marketing activities data from Marketo (marketing automation) and Salesforce (CRM) systems
  • Implemented lead segmentation, scoring and recommendation models using RapidMiner data science platform
  • Provided interactive visualization reports and dashboards as per business needs using Tableau Business Intelligence tool

    Download Case Study Here




    Cloud Cost Management Logo Web
    Hadoop to Snowflake New Web
    capptixAI-case-study
    lendingAI-logo_opt
    CustomerAI_Logo_700x300 copy
    sales-ai-logo-500x200