Cappius & RapidMiner hosting a webinar on Amplifying Customer Insights with Predictive Analytics

Cappius Technologies, a US based Big Data Analytics & Data Science Products and Services company announced that it will be hosting a webinar jointly with RapidMiner on “Amplifying Customer Insights with Predictive Analytics” on August 16, 2017, 11 AM, EST.

Customers are the cornerstone of any business. Each journey of a customer with an enterprise is unique, hence each customer needs a smooth and fruitful experience along the way. This is possible only if that enterprise has a comprehensive insight about the customer behavior. Understanding customer behavior is about the way people buy and use products and services. This affects other business functions such as marketing, design, product development, packaging, post-sales service and pricing.

In this webinar, Cappius will demonstrate how to build machine learning models and operationalize in the real-world using RapidMiner Server. The solution delivers various insights such as Customer Lifetime Value (CLV), Customer Life-cycle (RFM) Segmentation, Customer Satisfaction and Recommendations.

“Enterprises require comprehensive insight of their customers’ behavior in order to provide personalized engagement to achieve superior net promoter score. Cappius’ Customer Insights solution helps to deeply understand the Customer behavior to Acquire, Engage, Service and Retain them!”, said Munwar Shariff, Chief Technology Officer, Cappius Inc. He also added, “Our solution helps enterprises to better target customers by optimizing sales and marketing operations.”

For more information and to register for the webinar, visit our webinar page at, Amplifying Customer Insights with Predictive Analytics

The event will also be recorded and available on www.anblicks.com website for on-demand viewing.