Press Releases

Press Releases - Anblicks
Job Openings

Careers - Anblicks
Ex-Employee Verification

Request Verification - Anblicks
Our Core Values

Our Core Values - Anblicks
Board of Advisors

Board Of Advisors - Anblicks
Connect with an Expert
Services
Enabling intelligent enterprises through agent-led delivery models that scale business value
Strategy & Architecture Enablement

Anblicks Home
Digital Infrastructure

Prepare AI-ready infrastructure for faster scaling
and secure operations

Digital Infrastructure - Anblicks
Enterprise Data Foundation

Build a governed, AI-ready data foundation for
trusted enterprise decisions

Enterprise Data Foundation - Anblicks
Enterprise AI & Decision Intelligence

Scale from AI Experiments to decision-grade
enterprise intelligence

Enterprise Ai And Decision Intelligence - Anblicks
Intelligent Experiences & Automation

Build AI-native apps and automated workflows for seamless, scalable digital experiences.

Intelligent Experiences And Automation - Anblicks
Thought Leadership
Bringing AI-native mindset to rethink the industries
From strategy to implementation, Anblicks helps businesses unlock the full potential of AI, driving measurable results.
View Case Studies
Accelerators
Accelerating time-to-value through domain-specific solution blueprints and automated modernization frameworks
FinOps Studio

Intelligent control over analytics cost

Finops Studio - Anblicks
InventoryIQ

Out-of-stock attribution analytics

Inventoryiq - Anblicks
ADQT

Comprehensive data quality tool

Adqt - Anblicks
CodeX Conversion Studio

Seamlessly migrate talend ETL jobs

Codex - Anblicks
DevOpsX

DevOps accelerator

Devopsx - Anblicks
AI-Driven Marketing Content Creation

Create branded content at scale

Ai Driven Marketing Content Creation - Anblicks
Pricing Optimization

Price and discount co-pilot

Pricing Optimization - Anblicks
Document Intelligence Agent

Making data from docs actionable

Document Intelligence Agent - Anblicks
Decision Intelligence Agent

Enabling enterprise-wide decision Intelligence

Decision Intelligence Agent - Anblicks
DataOps Support Assistant

DataOps co-pilot

Dataops Support Assistant - Anblicks
AI-Powered DBT Transformation

CI/CD-ready outputs for seamless deployment

Ai Powered Dbt Transformation - Anblicks
Replatform AI

Claude-powered modernization engine

Replatform Ai - Anblicks
Industries
Driving measurable outcomes across healthcare, retail, and financial services with industry-specific intelligence
Retail

Intelligence-Led Consumer Journeys

Retail - Anblicks
Healthcare

Precision Patient Outcomes

Healthcare - Anblicks
BFSI

Secure Financial Transformation

Bfsi - Anblicks
Commercial Real Estate

Smarter Real Estate Management

Commercial Real Estate - Anblicks
Martech, Media & Entertainment

Ensuring Seamless Service

Martech Media And Entertainment - Anblicks
Hospitality and Leisure

Enriching Customer Experiences

Hospitality And Leisure - Anblicks
Thought Leadership
Re-imagine tomorrow as a AI-native Intelligent Enterprise
Explore insights from our executives on how to future-ready your business
View White Papers
Thought Leadership
Lessons from the frontlines of Enterprise Intelligence
Blogs

Trends and perspectives on all things data

Blog - Anblicks
Whitepapers

Unlock insights and solve complex problems

Whitepapers - Anblicks
Success Stories

Discover our real-world impact

Success Stories - Anblicks
Webinars

Explore the latest in cloud, analytics, and data innovation.

Webinars - Anblicks
Presentations

Actionable insights. Accurate decisions

Presentations - Anblicks
Thought Leadership
The Ambition to Execution Gap in AI is Widening
Know the experiences from the frontlines of Enabling Intelligent Enterprises
View Our Blogs
Partnerships
Empowering clients though strategic partnerships with industry leaders
Snowflake

Store, analyze, and share data securely

Snowflake - Anblicks
Databricks

Unified data and AI platform

Databricks - Anblicks
Google Cloud Platform

Automated pipelines for easy integration

Google Cloud Platform - Anblicks
Microsoft Azure

Scalable, secure enterprise cloud solutions

Microsoft Azure - Anblicks
Amazon Web Services

On-demand cloud infrastructure

Aws - Anblicks
Sigma

Analyze and act on data through an intuitive
interface

Sigma - Anblicks
Matillion

AI-powered Cloud-Native Data Integration

Matillion - Anblicks
Reltio

Real-Time Intelligence for the AI-First
Enterprise

Reltio - Anblicks
Alation

Empowering Data with Governance, Quality,
and Intelligence

Alation - Anblicks
Success Stories

Turning Digital Traffic into Customer-Level Intelligence with Databricks

Add Your Heading Text Here

2400+

Stores

26

Countries

Download Case Study

    Executive Summary

    A large retail organization generated significant digital activity across its website and mobile application, but customer behavior was primarily captured as session-level data through Adobe Analytics and Google Analytics. This made it difficult to connect browsing activity with individual customers, understand what drove purchases, and accurately measure marketing-channel performance. 

    Anblicks built a Databricks-based Digital Traffic Analytics platform that connected digital behavior with customer identities and transformed raw traffic into actionable insights across customer journeys, product preferences, channel performance, and commission attribution.  

    The Breakthrough
    • Connected digital behavior to real customers, transforming session-level traffic into customer intelligence.  
    • Enabled end-to-end customer journey visibility from marketing exposure through purchase.  
    • Improved marketing attribution by identifying channels contributing to customer purchases.  
    • Enabled behavior-based targeting using customer browsing and purchase preferences.  
    • Supported accurate channel commission attribution by connecting purchases with originating marketing channels.  
    • Enabled natural-language analytics through Databricks AI/BI Genie, making customer and marketing insights more accessible to business users.  
    ×