Predictive Marketing Analytics
Increase lead acquisition and conversion rates using Artificial Intelligence
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Summary
The customer is a US-based education firm having offices globally in various countries. The customer wanted to identify high-value leads from thousands of lead data. Anblicks implemented a predictive marketing analytics solution and improved the lead conversion rates.
Our Solution
Implemented Lead Segmentation, Lead Scoring, Channel Attribution, Visa analysis, and Pricing recommendation models leveraging a well known data science platform.
Customer Benefits
Discounting and Pricing optimization – improved profits by $12M per year
Predictive Visa analysis resulting in higher student enrollments