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Predictive Marketing Analytics

Increase lead acquisition and conversion rates using Artificial Intelligence



The customer is a US-based education firm having offices globally in various countries. The customer wanted to identify high-value leads from thousands of lead data. Anblicks implemented a predictive marketing analytics solution and improved the lead conversion rates.

Customer Solution

Implemented Lead Segmentation, Lead Scoring, Channel Attribution, Visa analysis, and Pricing recommendation models leveraging a well known data science platform.

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    Customer Benefits


    Discounting and Pricing optimization – improved profits by $12M per year


    Predictive Visa analysis resulting in higher student enrollments
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