From Fragmented Customer Data to a Unified Customer 360 with Databricks

A leading retail organization had customer data spread across payments, orders, online and in-store transactions, marketing platforms, and external vendors. Because the same customer could appear under multiple identifiers, the organization lacked a reliable view of its true customer population and was exposed to duplicate marketing spend. 

Anblicks built a Databricks-based Customer Data Platform (CDP) that unified customer data, resolved identities, and created a golden customer record with a unique customer ID. The platform reduced the fragmented customer population from approximately 4 billion records to 168 million unified customers, creating a trusted foundation for targeted marketing and customer-level ROI measurement.