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Enhanced D2C Buying Journey for Insurance Products on AWS Cloud

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    Summary

    The client is India’s leading insurance provider with a customer base of over 70 million and with more than 1 Lakh Crore sum assured. Anblicks redesigned its existing legacy website with a modern application by enhancing the D2C (Direct-to-consumer) buying journey for various insurance product lines.

    Business Outcomes
    • Redesigned the existing legacy website with a modern application serving mobile and web users.
    • Enhanced D2C (Direct-to-consumer) buying journey for various insurance product lines.
    • Deployed the application in AWS cloud as a SaaS-based service by configuring end-to-end CI/CD Pipeline.
    Business Outcomes
    • Reduced 35% maintenance cost by consolidating the technology stack with modern architecture on AWS Cloud.
    • Reduced the user drop-off rate by 20% by identifying the user journey patterns.
    • Improved the user adoption online using the intuitive user interface and mobile application.
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