Enhanced D2C Buying Journey for Insurance Products on AWS Cloud

Enhanced D2C Buying Journey for Insurance Products on AWS Cloud

Anblicks redesigned legacy insurance website on AWS Cloud for improved user adoption and reduced maintenance costs.

Summary

The client is India’s leading insurance provider with a customer base of over 70 million and with more than 1 Lakh Crore sum assured. Anblicks redesigned its existing legacy website with a modern application by enhancing the D2C (Direct-to-consumer) buying journey for various insurance product lines.

Our Solution

  • Redesigned the existing legacy website with a modern application serving mobile and web users.
  • Enhanced D2C (Direct-to-consumer) buying journey for various insurance product lines.
  • Deployed the application in AWS cloud as a SaaS-based service by configuring end-to-end CI/CD Pipeline.

Benefits

  • Reduced 35% maintenance cost by consolidating the technology stack with modern architecture on AWS Cloud.
  • Reduced the user drop-off rate by 20% by identifying the user journey patterns.
  • Improved the user adoption online using the intuitive user interface and mobile application.

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