Direct to Customer Self-Service Insurance Portal

Direct to Customer Self-Service Insurance Portal

Omni-Channel D2C insurance service to improve sales conversion by streamlining the customer journey


The client is the largest insurance company in India with an estimated revenue of US$ 48 billion and employs more than 100,000 employees across the country. The company has more than 1.5 million active customers, with approximately 400 branches and more than 80,000 direct sales agents. However, the client faced challenges while engaging with customers and was having great difficulties launching its products in the market in a shorter period.

Our Solution

Looking at the challenges and nature client’s business, Anblicks’ experts offered the following solutions to the company:

  • We propose Liferay as an optimum solution to the client based on its effectiveness in automation, support for omni-channel data streaming, and personalized data analysis.
  • We Integrated an Effective CRM system to the client’s infrastructure enabling it with pre-login user data capture for better lead management.


  • Seamless lead management leading to an increase in revenue via the D2C channel
  • Reduction in the operational costs of selling an insurance policy

To know more about how Anblicks helped the client in overcoming its business challenges, and it provided a competitive edge to the client, download the detailed case study by filling the form:

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