Summary

The customer is a US-based education firm having offices globally in various countries. The customer wanted to identify high-value leads from thousands of lead data. Anblicks implemented a predictive marketing analytics solution and improved the lead conversion rates.

Our Solution

Implemented Lead Segmentation, Lead Scoring, Channel Attribution, Visa analysis, and Pricing recommendation models leveraging a well known data science platform.

Customer Benefits

• Discounting and Pricing optimization – improved profits by $12M per year
• Predictive Visa analysis resulting in higher student enrollments