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How Anblicks leveraged Snowflake CoCo to Save $5M for a Global Media Firm

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Download Case Study

    A global MarTech leader transformed its legacy migration approach using a spec-driven methodology powered by AI and Snowflake Cortex Code.

    Instead of manual reverse engineering of MongoDB and ASC configurations, business logic is converted into standardized specifications and automatically translated into production-ready DBT pipelines. This shift enabled a move from time-intensive, manual migrations to a scalable, repeatable model, reducing timelines from months to weeks while improving consistency and quality.

    Business Impact:
    • Simplified Data Architecture: 3600 fewer tables across environments, consolidation from legacy structures enabled a more governed and streamlined schema design
    • Faster Time to Market: 2x Acceleration by reducing delivery from 7 to 3.5 months and 7 to 4 resources
    • Cost Efficiency per Migration: $5M+ savings across 20+ migrations, driven by ~$250K savings per migration
    • Reusable Migration Framework: Reusable spec-to-code framework, eliminates rebuilding pipelines from scratch for every new client
    • Consistency & Standardization: 100% standardized DBT models and tests — ensures uniform design patterns, naming conventions, and built-in quality checks
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