Driving 30% More Conversions with Unified Customer Intelligence
Turning GA4 behavioral data into real-time insights for smarter campaigns and personalized engagement.
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How do you turn millions of clicks, views, and cart events into precision targeting?
A leading U.S. retailer needed a faster, smarter way to act on customer behavior across its growing e-commerce business. Manual GA4 exports and fragmented reporting workflows slowed campaign responsiveness, limited personalization, and left opportunities untapped.
Anblicks partnered with the client to design a modern GA4-to-Snowflake behavioral intelligence platform, unifying event data into a governed, real-time foundation for marketing. The solution enabled dynamic segmentation, faster targeting, and activation-ready insights across channels, helping the business shift from reactive reporting to proactive engagement.
Business Impact at a Glance:
- Campaign responsiveness improved with 5x faster targeting adjustments
- Up to 30% uplift in conversions for high-priority campaigns
- Manual effort replaced by governed pipelines & self-serve dashboards
- 4x boost in segmentation accuracy powered by real-time behavioral signals
Download the full success story to see how Anblicks helped the retailer modernize analytics and unlock customer intelligence at scale.