Powering 360° Customer Intelligence with a Modern CDP
Unifying customer identities, enabling real-time personalization, and strengthening data governance.
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How much revenue is lost when personalization arrives too late?
A global retailer with millions of customer interactions across e-commerce, in-store, CRM, and loyalty systems faced challenges due to fragmented data. Disconnected records, duplicate profiles, and inconsistent experiences impeded their ability to build a comprehensive 360° customer view and launch timely campaigns.
Anblicks built a scalable, cloud-native Customer Data Platform (CDP) to unify customer identities, enrich profiles with real-time signals, and streamline secure data sharing with marketing platforms. The solution not only enabled real-time personalization but also reinforced governance and compliance with enterprise-grade controls.
Business Impact at a Glance:
- Unified, single view of customers across all channels
- Near real-time updates powering faster campaigns
- 20%+ uplift in email click-through & conversions
- 4x stronger governance and PII access control
Download the full success story to learn how Anblicks enabled a global retailer to power 360° customer intelligence and achieve measurable uplift in campaign performance.