How do you measure ROI when your marketing and sales data don’t align?

A U.S.-based retail giant with a fast-growing e-commerce business struggled to align marketing and business teams. With traffic in Adobe Analytics, spend in media platforms, and transactions in backend systems, performance insights were fragmented. Teams relied on partial reports, making it harder to optimize campaigns, justify budgets, or agree on KPIs.

Anblicks partnered with the client to unify Adobe Analytics data with backend sales and spend systems on Snowflake. This modern data foundation delivered a governed single source of truth and enabled real-time funnel visibility across traffic, conversions, and ROI. Marketing and business teams could now collaborate with confidence and act faster.