Real-Time Data Engine Powering Growth for Streaming and OTT Platforms
Driving real-time personalization, compliance, and agility across 90+ markets.
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Can your OTT platform deliver personalization in real time while staying compliant?
A global digital media company with billions of monthly content views needed a stronger foundation for subscriber insights and agility. Viewer data was scattered across mobile apps, smart TVs, consoles, and partner platforms—making it difficult to unify, govern, and operationalize in real time.
Anblicks implemented a real-time Data Kernel Engine built on Medallion architecture with automated data quality checks and strict PII governance. With analytics-ready “Gold” data delivered in minutes, the company accelerated personalization, reduced infrastructure overhead, and improved global compliance with GDPR and CCPA.
Business Impact at a Glance
- Near real-time intelligence for executives with faster, more reliable KPIs
- Personalization at scale with improved audience segmentation
- 4x faster innovation speed through reduced infrastructure overhead
- Up to 35% fewer manual checks with automated PII handling and compliance controls
- 3x faster campaign insights driving better content and engagement strategies
Download the full success story to see how Anblicks helped a global OTT leader modernize its data foundation with real-time, governed insights.