Cappius Participated in Symbiosis National Seminar 2016

Cappius Technologies, a U.S. based Digital Business Transformation company, participated at the Symbiosis National Seminar 2016. The seminar was focused on discussing the “Alliance of e-Commerce and Social Media” and How Actionable Intelligence from Big Data Analytics has changed the outlook of e-Commerce players for social media. The seminar was held at Symbiosis, Pune campus on September 24, 2016.

According to a recent survey by ‘Marketing Week Magazine’, 33% of people would like to purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. Not just that, today 74% of all customers relies on Social Media to guide their purchase decision. As Social Media continues to become a vital element of everyday life, it will become more important to evaluate its effectiveness when coupled with e-Commerce.

Surya Putchala – Data Science Head at Cappius Technologies shared perspective about the underlying techniques and tools used for mining big data in e-commerce like Recommender systems, enumerating the computing challenges of personalization, bringing in the use cases of Big data processing, the need, and utility

“Customer satisfaction is utmost important for e-Commerce players to achieve success and stay competitive. Social Media plays a key role to identify the sentiment related to a particular product or service offered to a customer, who can be identified using Big Data Analytics,” said Surya Putchala. Identifying the right product mix is also important to improve sales which can be achieved by using a product recommendation engine. We extensively leverage Big Data/Data analytics solutions to improve customer retention for e-Commerce service providers.

National Seminar 2016 is the largest event organized by Symbiosis Center for Information Technology, joining industry veterans, professionals and students. Industry leaders from top companies present in-depth sessions on building and innovating IT at the seminar. More information about the event can be found here:

http://www.scit.edu/