Maximizing Lead Conversion Success Using Predictive Marketing Analytics

Marketing teams are overwhelmed with data. And they’re being told that “artificial intelligence” is the answer.

But you know it’s much more complicated than that. That’s why marketing needs your help.

In this 30-minute webinar, we’ll be joined by our partner RapidMiner to teach you, how to help your marketing team turn customer data into predictions that will increase sales, optimize marketing spend, and make your organization’s marketing more effective.

• Using RapidMiner to segment millions of customer data records, implement lead scoring, and create recommendations to improve lead conversion
• Integrating RapidMiner Server with popular marketing automation tools like Marketo, Big Data – Amazon Redshift, Salesforce CRM and Tableau for generating reporting dashboards
• How to build Machine Learning models and operationalize in the real-world (batch or a web-service) using RapidMiner Enterprise Server