Due to the advances in technology, the ubiquity of information, digital marketplaces and e-commerce aggregators, increasingly markets have become customer driven as opposed to product driven. Thus, it is important to understand customer dynamics for an enterprise and...Due to the advances in technology, the ubiquity of information, digital marketplaces and e-commerce aggregators, increasingly markets have become customer driven as opposed to product driven. Thus, it is important to understand customer dynamics for an enterprise and...
