White Papers
Mining the CRM data to understand your customers
A business cannot survive without conducting ongoing efforts to better understand customer needs to deliver a product/service with a meaningful and compelling value proposition. In this hyper-technological world, Customers are more informed, have more options, and...
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Identify your most profitable customers using Customer Lifetime Value
Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with...
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