Mining the CRM Data for Customer Segmentation & Customer Knowledge

Mining the CRM Data for Customer Segmentation & Customer Knowledge

A business cannot survive without conducting ongoing efforts to better understand customer needs to deliver a product/service with a meaningful and compelling value proposition. In this hyper-technological world, the Customers are more informed, have more options, and...A business cannot survive without conducting ongoing efforts to better understand customer needs to deliver a product/service with a meaningful and compelling value proposition. In this hyper-technological world, the Customers are more informed, have more options, and...
Can Machines Predict Sales?

Can Machines Predict Sales?

In any CRM system, when an opportunity is first created, it is hard to estimate the probability of winning, based on the initial data and limited prospecting. The prediction accuracy improves as the deal progresses through various stages of the sales process. It is...In any CRM system, when an opportunity is first created, it is hard to estimate the probability of winning, based on the initial data and limited prospecting. The prediction accuracy improves as the deal progresses through various stages of the sales process. It is...
Customers – Understand and Engage them!

Customers – Understand and Engage them!

“The easiest way to grow your customers is not to lose them” is a conventional business wisdom. This hypothesis is validated and re-validated by several studies. Customer retention is how well the customers STAY and STAY ENGAGED with the organization or...“The easiest way to grow your customers is not to lose them” is a conventional business wisdom. This hypothesis is validated and re-validated by several studies. Customer retention is how well the customers STAY and STAY ENGAGED with the organization or...
Evolving HR Policies in Growing Startups

Evolving HR Policies in Growing Startups

A startup is an experiment set out to turn a novel idea into a commercial success. But, its very nature, the teams are small and people are risk-taking, creative and hardworking people.  A successful startup can very quickly have to transform into a big...A startup is an experiment set out to turn a novel idea into a commercial success. But, its very nature, the teams are small and people are risk-taking, creative and hardworking people.  A successful startup can very quickly have to transform into a big...
Marketing Campaigns Leveraging Segmentation

Marketing Campaigns Leveraging Segmentation

There are two key goals for a successful customer segmentation strategy. The first is having the insight into your customer data (by segmenting customers) and the second is having the ability to use these segments to power marketing campaigns. Customer segmentation...There are two key goals for a successful customer segmentation strategy. The first is having the insight into your customer data (by segmenting customers) and the second is having the ability to use these segments to power marketing campaigns. Customer segmentation...
Rule based segmentation in e-commerce

Rule based segmentation in e-commerce

There are many ways of segmenting e-commerce customers to target them with a suitable campaign to drive benefits. Each segmentation strategy is driven by a different goal. Few sample segmentation strategies are outlined below: Based on Order Status: Here we segment...There are many ways of segmenting e-commerce customers to target them with a suitable campaign to drive benefits. Each segmentation strategy is driven by a different goal. Few sample segmentation strategies are outlined below: Based on Order Status: Here we segment...