Implementing Lead Scoring to Prioritize Your Customers

Implementing Lead Scoring to Prioritize Your Customers

In our last blog Know Your Audience Craft A Customer Persona we discussed how Artificial Intelligence is helping marketing teams to target better and specifically explored how customer segmentation can help enterprises understand their audience. This post focuses on...In our last blog Know Your Audience Craft A Customer Persona we discussed how Artificial Intelligence is helping marketing teams to target better and specifically explored how customer segmentation can help enterprises understand their audience. This post focuses on...
9 Fascinating Reasons to choose MEAN stack

9 Fascinating Reasons to choose MEAN stack

In software development terms, “Stack” is a combination of different software products and programming languages to create web or mobile applications. Nowadays, software firms are implementing the strategy of using a combination of various technologies to enable...In software development terms, “Stack” is a combination of different software products and programming languages to create web or mobile applications. Nowadays, software firms are implementing the strategy of using a combination of various technologies to enable...
Know Your Audience – Craft A Customer Persona

Know Your Audience – Craft A Customer Persona

“Who is my customer?” – Is the first and foremost question every business is looking to get answered. One of the toughest challenges that marketers face is understanding who is in your database, how your contacts are different and then deciding how...“Who is my customer?” – Is the first and foremost question every business is looking to get answered. One of the toughest challenges that marketers face is understanding who is in your database, how your contacts are different and then deciding how...
An Introduction to Outliers – What are Outliers – Types of Outliers

An Introduction to Outliers – What are Outliers – Types of Outliers

What are Outliers? Outliers are a very important aspect of Data Analysis. This has many applications in determining fraud and potential new trends in the market. In purely statistical sense, an outlier is an observation point that is distant from other observations....What are Outliers? Outliers are a very important aspect of Data Analysis. This has many applications in determining fraud and potential new trends in the market. In purely statistical sense, an outlier is an observation point that is distant from other observations....
Identify your most profitable customers using Customer Lifetime Value

Identify your most profitable customers using Customer Lifetime Value

Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with...Businesses are built around Customers. Understanding customer value is by far the most important thing that impacts its viability and sustainability. Customer lifetime value(CLV) gives an understanding of how profitable a customer will be throughout his journey with...
Cappius at HYSEA Summit, Hyderabad

Cappius at HYSEA Summit, Hyderabad

On March 23rd 2017, Cappius was selected to showcase its “Customer Insight” Platform at the HYSEA 2017 Summit in Hyderabad, India. It was quite an event, filled with great exhibition booths and presentations. Our team enjoyed the summit and solved many queries on data...On March 23rd 2017, Cappius was selected to showcase its “Customer Insight” Platform at the HYSEA 2017 Summit in Hyderabad, India. It was quite an event, filled with great exhibition booths and presentations. Our team enjoyed the summit and solved many queries on data...