Sales and Marketing Analytics

Turbo charge your sales & marketing efforts
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How Global Enterprises Achieve Higher ROI

50%*

Increase in leads

Increase in leads and appointments

-60%*

Cost Reduction

40 to 60 percent cost reduction in the sales process

-70%*

Call Time Reductions

60 to 70 percent reduction in call times to leads

Our Approach to Next Gen Sales & Marketing Analytics

Where We’ve Helped

The Problem

  • Unable to identify key lead segments for focused marketing
  • Campaign ineffectiveness
  • Wanted to identify campaign sources resulting in high-priority leads

The Problem

  • Increase in customer churn
  • High software infrastructure costs
  • Poor quality of service
  • Unable to track the agent performance

Global Manufacturing Company

The Problem

  • The customer wanted to forecast the sales by periods (weekly, fortnightly, monthly, quarterly), span of products, measures to forecast
  • Want to gain better control of Inventory and Staffing

Let Us Help Your Sales and Marketing Stakeholders Achieve Better Results Through Predictive Analytics

Customer Lifetime Value

  • Quantify future value
  • Increase margins
  • Segment by value

Customer Segmentation

  • Understand your target markets
  • Market to receptive prospects
  • Optimize conversions

Next Best Action

  • 360 degree customer view
  • Increase conversion
  • Integrate multiple channels
  • Anticipate increased mobility

Churn Prevention

  • Accurately predict churn
  • Retain customer loyalty
  • Dramatically increase revenue
  • Identify problem areas

Up-Selling& Cross-Selling

  • Accurately recommend products
  • Increase revenue
  • Drive loyalty
  • Increase margins

Product Propensity

  • Increase conversion
  • Optimize product recommendation
  • Improve customer experience
  • Support strategic planning

Channel Attribution

  • Identify the best sources of leads in terms of conversions
  • Optimize marketing spends
  • Test new strategies for lead acquisition

Lead Acquisition

  • Understand your customers
  • Know lead requirements better
  • Targeted Marketing

Lead Scoring

  • Identify the high quality leads and chase them before we lose them
  • Essence of timing

Product Affinity

  • Identify the products that are sold together to influence targeted marketing efforts.

Sales Forecasting

  • Sales Planning
  • Master Scheduling
  • Demand Planning
  • Financial Planning

Discounting and Pricing

  • Right price
  • Offers
  • Duration of the offer
  • Product bundling

Get Started With Our Accelerators

Are You Ready to Implement Sales & Marketing Analytics?

Reach out to us at sales@anblicks.com