Sales and Marketing Analytics

Turbo charge your sales & marketing efforts
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How Global Enterprises Achieve Higher ROI


Increase in leads

Increase in leads and appointments


Cost Reduction

40 to 60 percent cost reduction in the sales process


Call Time Reductions

60 to 70 percent reduction in call times to leads

Our Approach to Next Gen Sales & Marketing Analytics

Where We’ve Helped

The Problem

  • Unable to identify key lead segments for focused marketing
  • Campaign ineffectiveness
  • Wanted to identify campaign sources resulting in high-priority leads

The Problem

  • Increase in customer churn
  • High software infrastructure costs
  • Poor quality of service
  • Unable to track the agent performance

Global Manufacturing Company

The Problem

  • The customer wanted to forecast the sales by periods (weekly, fortnightly, monthly, quarterly), span of products, measures to forecast
  • Want to gain better control of Inventory and Staffing

Let Us Help Your Sales and Marketing Stakeholders Achieve Better Results Through Predictive Analytics

Customer Lifetime Value

  • Quantify future value
  • Increase margins
  • Segment by value

Customer Segmentation

  • Understand your target markets
  • Market to receptive prospects
  • Optimize conversions

Next Best Action

  • 360 degree customer view
  • Increase conversion
  • Integrate multiple channels
  • Anticipate increased mobility

Churn Prevention

  • Accurately predict churn
  • Retain customer loyalty
  • Dramatically increase revenue
  • Identify problem areas

Up-Selling& Cross-Selling

  • Accurately recommend products
  • Increase revenue
  • Drive loyalty
  • Increase margins

Product Propensity

  • Increase conversion
  • Optimize product recommendation
  • Improve customer experience
  • Support strategic planning

Channel Attribution

  • Identify the best sources of leads in terms of conversions
  • Optimize marketing spends
  • Test new strategies for lead acquisition

Lead Acquisition

  • Understand your customers
  • Know lead requirements better
  • Targeted Marketing

Lead Scoring

  • Identify the high quality leads and chase them before we lose them
  • Essence of timing

Product Affinity

  • Identify the products that are sold together to influence targeted marketing efforts.

Sales Forecasting

  • Sales Planning
  • Master Scheduling
  • Demand Planning
  • Financial Planning

Discounting and Pricing

  • Right price
  • Offers
  • Duration of the offer
  • Product bundling

Get Started With Our Accelerators

Are You Ready to Implement Sales & Marketing Analytics?

Reach out to us at
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