In this 60-minute demo video, you will learn the following Customer Insights:
- Customer Lifetime Value (CLV) – The solution helps you to understand the pay-offs of new customer acquisition versus the cost of retention based on net predicted revenue associated with a customer
- Customer Lifecycle (RFM) Segmentation – Define your marketing targets by understanding how active your customers are, how frequently they’ve shopped and how much they’ve spent
- Customer Satisfaction – Machine learning way of measuring your customer satisfaction and device “experiences” to command their loyalty
- Recommendations – Personalization is achieved through anticipating and guiding your customers as to what they might be interested in buying
Presented by Surya Putchala (Lead, Big Data Analytics) & Munwar Shariff (CTO), Cappius Technologies, USA on 16th August 2017 in partnership with RapidMiner.